RESET THE USUAL

Step into your strength, wear it boldly, live it freely.

This collection is built for women who move with intention — powerful, unapologetic, effortless.

Textures of croco leather, sharp contrasts of black and grey, and bold silhouettes redefine what it means to stand out in simplicity.

Every piece carries the essence of control, of strength disguised as calm.

From signature she. logo basics to statement designs — this is your reset moment.

Not to change who you are, but to return stronger, clearer, louder.

Own your power, break the routine, reset the usual.

This is your moment — unapologetic, unmistakable, undeniably you.

With an appreciation for women’s many roles and how pieces are worn in practice , we create designs with an emphasis on feminine and shape. Each piece is exterminated through a female lens and realized with new textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collection is contextualized in curated edits, visuals and spaces.